Shawn Lynam | B2B Online Atlanta

B2B Online Atlanta 2025

November 17 - 19, 2025

Westin Peachtree Plaza, Atlanta, GA

Shawn Lynam

VP thyssenkrupp Materials NA, Materials & Manufacturing Services

Day 1, November 17, 2025

5:05 PM Panel: Enhancing Site Discovery with Product Recommendations, Optimization & Content

Unlock the full potential of B2B eCommerce by harnessing the power of strategic product recommendations and website optimization. By aligning these elements with buyer intent and leveraging cutting-edge technologies like AI, businesses can unlock significant improvements in conversion rates and customer satisfaction. Effective design strategies, such as intuitive navigation and responsive design, further elevate the online shopping experience, fostering a seamless and engaging journey for users. 

  • Product recommendations & how it truly aligns with each buyer’s intent and needs 
  • Seamless and intuitive site navigation and mobile experience  
  • AI / optimization to boost conversions and customer satisfaction 

Check out the incredible speaker line-up to see who will be joining Shawn.

Download The Latest Agenda