B2B Online Atlanta 2026
November 9 - 11, 2026
Grand Hyatt Atlanta in Buckhead, GA
Shermika Dunner
Innovation Leader, Brand and Insights Kimberly-Clark CorporationDay 3
10:15 AM Keynote: From Data to Intelligence: Utilizing Customer Insights to Forge Brand Growth and Innovation
While B2B organizations have access to more data than ever before, many struggle to translate these raw metrics into intelligent, brand-building strategies. This session explores how forward-thinking leaders move beyond basic analytics to harness both qualitative and quantitative customer signals, shifting the internal narrative from simple operational efficiency to strategic market expansion. Discover how to actively capture feedback from the entire customer journey and convert those insights into a unified roadmap that elevates brand authority, shapes new product introductions, and drives measurable revenue growth.
Transition from passive data collection to active intelligence by utilizing qualitative verbatim responses and informal customer councils to deeply understand how your buyers' worlds are changing.
Analyze post-purchase behaviors and lost-quote follow-ups to pinpoint exact friction points, aligning your marketing campaigns and brand messaging directly with the parameters of value that matter most to your prospects.
Bridge the gap between central marketing and specific business units by translating customer feedback into actionable support for New Product Introductions (NPIs) to optimize content and search visibility before a launch.
Break down supply chain silos by sharing vital market intelligence and search data with your distribution partners to synchronize technology roadmaps and uncover new opportunities for joint brand growth.
Check out the incredible speaker line-up to see who will be joining Shermika.
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