November 9 - 11, 2026
Grand Hyatt Atlanta in Buckhead, GA
Shirley Drennen is Senior Director of Digital Adoption & Experience at FleetPride, where she leads digital commerce strategy, customer experience, and adoption initiatives across the heavy-duty aftermarket. With more than a decade of experience in digital transformation and digital leadership in B2B environments, Shirley has focused her career on modernizing complex commerce ecosystems and making it easier for businesses to do business. Her expertise spans eCommerce, customer experience, enterprise technology, and integrated digital purchasing solutions. Shirley is passionate about bridging the gap between technology and business needs, delivering practical, scalable solutions that simplify the customer experience, accelerate digital adoption, and drive meaningful business outcomes.
Beyond the First Click: How FleetPride Is Driving Digital Commerce Adoption
For B2B commerce leaders, delivering a digital buying experience that customers actually want to use is no small feat. Join Coveo and Shirley Drennen, Senior Director of Digital Adoption and Experience at FleetPride, to explore how North America's largest heavy-duty truck parts distributor transformed its digital experience with AI-powered search, personalization, and real-time inventory visibility. Discover how FleetPride simplified product discovery across more than one million SKUs, improved engagement, and empowered customers and sales teams. Gain practical insights into accelerating digital adoption and preparing for the next generation of B2B buying experiences.
Check out the incredible speaker line-up to see who will be joining Shirley.
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