B2B Online Miami 2019

November 11 - 13, 2019

JW Marriott Marquis Miami, FL

Stacey Ostermann, Director of Digital Product Content at Allied Electronics & Automation
Allied Electronics & Automation Logo

Stacey Ostermann

Director of Digital Product Content
Allied Electronics & Automation

Check out the incredible speaker line-up to see who will be joining Stacey.

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Tuesday, November 12, 2019 Strategies To Engage Today’s B2B Customer

Tuesday, November 12th, 2019

2:45 PM Client Case Study - From Catalog and Call Center to eCommerce: Why Product Data is Critical to Digital Distribution

B2B buyers have ever increasing expectations of the customer experience and savvy competitors can quickly disrupt your market. Enriched product information is foundation for B2B companies operating online and is critical to supporting the customer experience. In this session, Dawn Zassick of Agility MultiChannel and Stacey Ostermann of Allied Electronics & Automation will discuss the types of product information that help drive customer engagement and conversion. And, they’ll provide some quick practical examples of how you look at your product data I conjunction with sales and analytics data to be sure that the investment you are making in your product data is enough, that you are achieving the results you hoped for and to identify opportunities for improvement.