B2B buyers have ever increasing expectations of the customer experience and savvy competitors can quickly disrupt your market. Enriched product information is foundation for B2B companies operating online and is critical to supporting the customer experience. In this session, Dawn Zassick of Agility MultiChannel and Stacey Ostermann of Allied Electronics & Automation will discuss the types of product information that help drive customer engagement and conversion. And, they’ll provide some quick practical examples of how you look at your product data I conjunction with sales and analytics data to be sure that the investment you are making in your product data is enough, that you are achieving the results you hoped for and to identify opportunities for improvement.
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