Many B2B executives are finding it challenging to get senior leadership to really understand what’s required for a successful digital transformation. One of the biggest misunderstandings has to do with the kind of talent and skill set required for these kinds of initiatives. This Tonight-Show styled group discussion brings together companies such as Acuity Brands, Thermo Fisher Scientific, and Illumina to talk about the challenges they’ve been faced with and how those were overcome.You’ll learn about:
• Identifying the skill sets and teams required to push your company forward in your digital transformation
• Looking at the initiatives that can be outsourced versus those that can be built internally
• Looking at and identifying technology that can support your internal teams
• Making a case to senior leadership to put in place new team structures that can support your transformation goals in the long term
Stephanie Pike, a digital leader in the biosciences group of ThermoFisher Scientific, a rapidly growing division with over $3B in revenues globally, offers tactical ways to develop a web presence that exceeds your customer’s expectations. Stephanie will delve into how to use analytics to get a rich and meaningful look at customer behavior on your site. We’ll also talk about customer expectation trends that you need to be aware of in order to future-proof your strategies.
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