Stephen Peckous

Most companies believe their product data operations are in good shape. In a 2026 benchmark of 405 manufacturers and distributors, Inriver found that 117 organizations rated themselves fully ready for AI-driven commerce. When tested against operational evidence, not self-reported confidence, zero cleared the bar. This session, presented by Inriver, unpacks why the gap between what leaders believe and what their operations show is so wide, and so consistent, across company size and maturity.