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B2B Online Miami 2019

November 11 - 13, 2019

JW Marriott Marquis Miami, FL

Steve Edwards, CMO at Winsupply
Winsupply Logo

Steve Edwards


CMO
Winsupply

Check out the incredible speaker line-up to see who will be joining Steve.

Download The Latest Agenda

Monday: November 11, 2009: Customer Driven Innovation And Transformation

Monday, November 11th, 2019


8:45 AM Keynote Fireside Chat - Executing A Customer-Focused B2B Transformation Strategy

One of the biggest misconceptions that B2B executives hold is that they know everything about their customer, but every customer has a different set of needs and business goals. When looking at your eCommerce strategy, can you say with certainty that you’re focused on your customers’ needs and not just on the “shiny objects” (i.e. buzzwords and digital tools)? Steve Edwards, Chief Marketing Officer for Winsupply, a three billion dollar leading supplier of materials for residential, industrial and commercial construction, knows the importance of creating unique and personalized content that shows your customers that you understand who they are. Steve will talk give you insights into customer centric strategies, as well as:

• Identifying the programs and strategies you need to implement to understand what your customers really need 
• Building sites that truly meet customer needs and that will ensure retention
• Having eCommerce goals that grow your business by providing your customers with online shopping experiences that are seamless and convenient
• Implementing change management strategies that shift the focus to the customer and shape a successful eCommerce strategy