Steve Engelbrecht is the President and Founder of Sitation, a consulting, technology and data management firm serving top retail and B2B clients around the world. Since 2001, Steve and his team have provided Sitation’s clients innovative e-commerce solutions in the areas of taxonomy, product content, site search, and SEO. Steve studied Computer Science at Cornell University, and earned his MBA at the Wharton School at the University of Pennsylvania. He lives in the Raleigh-Durham area of North Carolina with his wife and two kids.
Check out the incredible speaker line-up to see who will be joining Steven.
Many B2B executives are finding it challenging to get senior leadership to really understand what’s required for a successful digital transformation. One of the biggest misunderstandings has to do with the kind of talent and skill set required for these kinds of initiatives. This Tonight-Show styled group discussion brings together companies such as Acuity Brands, Thermo Fisher Scientific, and Illumina to talk about the challenges they’ve been faced with and how those were overcome.You’ll learn about:
• Identifying the skill sets and teams required to push your company forward in your digital transformation
• Looking at the initiatives that can be outsourced versus those that can be built internally
• Looking at and identifying technology that can support your internal teams
• Making a case to senior leadership to put in place new team structures that can support your transformation goals in the long term
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