B2B Online Atlanta 2026
November 9 - 11, 2026
Grand Hyatt Atlanta in Buckhead, GA
Steven Nghe
Head of Marketing & Communications Kloeckner MetalsDay 1
3:50 PM Panel Remix: Garbage In, Garbage Out: Why Your AI Dreams Demand a Data Reality Check
The harsh reality of modern e-commerce is that advanced AI tools will completely fail if they are built on a foundation of messy, disconnected product data. This panel cuts through the buzzwords to expose why mastering basic data hygiene and PIM is the mandatory prerequisite to any successful AI deployment. Discover how leading practitioners are scrubbing their legacy systems to prepare for an agentic future.
• Conduct a comprehensive audit of your product taxonomy and schemas before investing in shiny new AI search or chatbot tools.
• Leverage AI specifically for the heavy lifting of data mapping and normalization rather than deploying it solely as a customer-facing gimmick.
• Centralize your disparate data sources into a robust PIM system to ensure complete, accurate, and normalized attributes.
• Establish strict, top-down data governance policies to prevent fragmented silos as your product catalog and company scale.
Check out the incredible speaker line-up to see who will be joining Steven.
Download The Latest Agenda