Stu Tisdale

Stu Tisdale is the senior vice president and chief experience officer for ADI, and he is responsible for setting the overall strategic direction for the company and driving ADI’s global digital footprint. Focused on accelerating revenue capabilities and improving the customer experience at ADI, Stu leads strategic and digital marketing, demand generation, merchandising, sales operations and enablement, pricing and analytics functions. He is responsible for ADI’s Digital Branch, which includes 18 ecommerce sites across 9 languages, and the ADI mobile app capabilities.

Stu is at the forefront of ADI’s digital transformation and its commitment to build an industry-leading ecommerce platform, drive an exceptional omnichannel user experience, and equip its teams with digital tools to drive business performance and support ADI’s growth strategy. Stu has been instrumental in leading many of ADI’s strategic initiatives including pricing optimization, touchless ordering, analytics, AI/ML sales tools and more. Under his leadership, ADI implemented a leading cloud-based pricing technology globally across 10 countries that has contributed to significant product line margin improvements for the business. Additionally, he plays a significant role in cultivating M&A opportunities to accelerate ADI's growth, resulting in six acquisitions since 2020.

Stu is an accomplished business leader with deep expertise in B2B marketing, strategy and commercial excellence. Before this role, he served as vice president, strategy & commercial and previously held a variety of leadership roles across the company's marketing and category management functions. Prior to joining ADI, Stu served in product management and marketing roles at Henry Schein, Inc., a leading global healthcare distributor.

Stu is an active member of the National Association of Wholesale-Distributors, and is often called upon to participate in panel discussions and speaking engagements on digital transformation.

Stu holds an MBA with dual concentration in Marketing and Finance from Fordham University Graduate School of Business, along with a Bachelor of Arts in Economics with honors from Fordham University.