B2B Online Miami 2019

November 11 - 13, 2019

JW Marriott Marquis Miami, FL

Tarik Safouan, Director of Marketing at Clarion Safety Systems
Clarion Safety Systems Logo

Tarik Safouan


Director of Marketing
Clarion Safety Systems

Check out the incredible speaker line-up to see who will be joining Tarik.

Download The Latest Agenda

Day 1

Monday, November 11th, 2019


5:05 PM Solo Presentation Remix –Using SEO And Effective B2B Strategies To Build Authority

Organizations need to understand how prospective customers are finding them online. Senior leadership needs to understand that SEO is a needed investment, as it can be a leading indicator to customer engagement. Tarik Safouan, Clarion Safety’s Director of Marketing, has 15 years of marketing experience and is the best person to give you an in-depth look at the importance of SEO within the B2B space.

• Understanding what key words and search terms are driving customers to your website and correlating that to revenue generating outcomes 
• Getting insights for customer intent that can be related  back to content creation  and  conversion
• Incorporating the search process into the buyer’s journey to drive conversions