Organizations need to understand how prospective customers are finding them online. Senior leadership needs to understand that SEO is a needed investment, as it can be a leading indicator to customer engagement. Tarik Safouan, Clarion Safety’s Director of Marketing, has 15 years of marketing experience and is the best person to give you an in-depth look at the importance of SEO within the B2B space.
• Understanding what key words and search terms are driving customers to your website and correlating that to revenue generating outcomes
• Getting insights for customer intent that can be related back to content creation and conversion
• Incorporating the search process into the buyer’s journey to drive conversions
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