B2B Online Miami 2019

November 11 - 13, 2019

JW Marriott Marquis Miami, FL

Todd Mills, Director of Marketing and Database Intelligence at DGI Supply
DGI Supply Logo

Todd Mills

Director of Marketing and Database Intelligence
DGI Supply

Check out the incredible speaker line-up to see who will be joining Todd.

Download The Latest Agenda

Tuesday, November 12, 2019 Strategies To Engage Today’s B2B Customer

Tuesday, November 12th, 2019

3:05 PM Panel Discussion Remix - Changing Your Content Strategy From Product Centric To Customer Centric

Creating engaging content is not just about showcasing your products. Truly engaging content is created with the customer in mind – what their challenges are, what they need, and how you can help them reach their goals.  This session will be a deep dive into content marketing strategies that have the customer front of mind. We’ll talk about: 

• Setting your content marketing objectives to decide on the best strategy 
• Identifying and understanding your audience to create content that will build valuable customer relationships
• Understanding the mediums (e.g. email, website, social channels) where your customer is receptive to content 
• Developing content that is valuable, relevant, and consistent to make maximum impact on your customers
• Changing standard content marketing practices to meet customer needs and expectations