Tracy Silverberg

Product Strategy, Commerce Optimizely

Tracy Silverberg leads product strategy for commerce at Optimizely, spanning B2B and B2C. Her focus is making sure Optimizely's customers are built to grow: able to adapt as buyer expectations change, new channels emerge and the commerce landscape evolves. She shapes long-term product direction by staying close to the businesses who rely on it, turning their challenges into strategy that drives revenue, efficiency and lasting competitive advantage. Today, that means leading the conversation on AI in commerce: where it creates real value, how to govern it responsibly, and how to scale it from pilot to production.

Day 2, Tuesday, November 10th

12:10 PM Boardroom 1: Cart Before the Horse? Rolling Out AI in B2B Commerce

Many B2B commerce teams started with the tools and are still working out the plan. In this boardroom-style discussion, we'll share how teams are actually rolling out AI for commerce: how many tools are in use, which problems AI is solving today and what it still isn't touching. We'll look at where teams are getting early wins in catalog, search, service and optimization, and why so many pilots stall before they reach production. Come ready to swap stories with your peers, and leave with a clearer view of what to tackle first and what to leave for later.

Check out the incredible speaker line-up to see who will be joining Tracy.

Download The Latest Agenda