Vanessa’s background is handling and improving digital
platforms and optimizing the Customer Experience. She is currently the
eCommerce/B2B Marketing Specialist for Dormer Pramet North America. Her focus
is on developing, introducing and enhancing the company’s website, PIM and
digital assets for customer ecommerce channels. Working for a global
manufacturer, Vanessa collaborates daily with global team members to implement
digital tools and processes to enhance CX.
Check out the incredible speaker line-up to see who will be joining Vanessa.
As B2B companies delve deeper into eCommerce, they’re learning how important it is to provide accurate product information across multiple channels. Vanessa Hernandez from Dormer Pramet, focuses on developing, introducing and enhancing the company’s website, PIM and digital assets for customer ecommerce channels. In this session she will tackle the best strategies to optimize product content in an omnichannel environment. We’ll talk about:
• Identifying product information that adds to its existing product offerings
• Improving customer engagement with consistent product descriptions across multiple channels
• Ensuring your existing data is accurate in order to avoid long-term inconsistencies
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