B2B Online Miami 2019

November 11 - 13, 2019

JW Marriott Marquis Miami, FL

Vanessa Hernandez, Marketing Specialist, B2B/Ecommerce at Dormer Pramet
Dormer Pramet Logo

Vanessa Hernandez

Marketing Specialist, B2B/Ecommerce
Dormer Pramet

Check out the incredible speaker line-up to see who will be joining Vanessa.

Download The Latest Agenda

Monday: November 11, 2009: Customer Driven Innovation And Transformation

Monday, November 11th, 2019

2:15 PM Solo Presentation Remix- Developing A Omnichannel PIM Strategy To Meet Customer Needs

As B2B companies delve deeper into eCommerce, they’re learning how important it is to provide accurate product information across multiple channels. Vanessa Hernandez from Dormer Pramet, focuses on developing, introducing and enhancing the company’s website, PIM and digital assets for customer ecommerce channels. In this session she will  tackle the best strategies to optimize product content in an omnichannel environment. We’ll talk about:

• Identifying product information that adds to its existing product offerings 
• Improving customer engagement with consistent product descriptions across multiple channels 
• Ensuring your existing data is accurate in order to avoid long-term inconsistencies