Whitepaper & Video Center

Driving Digital Growth in the B2B Customer Journey

B2B buying behavior is now aligned with consumer buying behavior— there is an increasing demand for digital sales and interactions. Many B2B buyers are now digital natives and expect the same level of speed, personalization, and intuitiveness they’ve become accustomed to when making purchases for themselves. This report explores how B2B companies are driving cross-functional alignment to expand digital growth and capitalize on changing B2B buying behavior. It also provides readers with details about the latest innovations in B2B sales and customer journey development.

B2B Online Florida 2023 Insights Report

In this Insights Report, we take you behind the scenes at companies that are leading this B2B Renaissance and some of the initiatives they are spearheading to tackle not only digital transformation but also creating a seamless buying experience to retain their customers.

B2B Buyer Preferences in the eCommerce Marketplace Economy

B2B buyers, being consumers themselves, are now looking for the same level of quality and convenience on B2B marketplaces as they've found via consumer channels. Still, many B2B marketplaces lack the UX features that make consumer marketplaces so effective, and some B2B buyers still prefer traditional purchasing arrangements with suppliers. This report explores how B2B buyers are using marketplaces to access a better buying experience and streamline procurement processes. It also provides readers with insights directly from B2B buyers about their challenges, preferences, and hopes for the future of B2B marketplaces.

B2B Online Orlando 2022 Trends Report

The B2B Industry had been undergoing rapid changes in consumer behavior as a result of technological accessibility and of course, the COVID pandemic. In this report, you'll get an inside look into the latest industry trends such as supply chain, targeting the right consumers and investment strategies.

B2B Online Orlando 2022 Innovation Briefing

In this Innovation Briefing, we take you behind the scenes at companies that are leading this B2B Renaissance and some of the initiatives they are spearheading to tackle not only digital transformation but also creating a seamless buying experience to retain their customers.