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At B2B Online, we love giving away plenty of free content, so you can always keep up with the latest developments in the industry. Below we have a few of our most popular research briefs and case studies.
Controlling the ROI of your channel marketing can mean the difference between success and failure for any business. When you get the balance right however, you will have a channel marketing machine which drives revenue, profit, and a greater understanding of your market and the customers operating within it.
Long gone are the days when all you needed to run a successful B2B ecommerce platform was a website and an email address. Today online business operates across multiple channels which all need to work in harmony to reach your audience.
Talking about digital transformation, Mount begins by saying that although we may associate technology, processors, Internet of Things and digital layers with the phrase digital transformation, at Ingersol Rand, they focus on the human aspect of transformation.
The question of how we measure the success of a company's customer experience is also something which is spoken about in this discussion. The main method of gaining feedback is to ask customers to take part in surveys once they have had an interaction with the company in some way.