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B2B Online Blog » B2B Research Briefs

At B2B Online, we love giving away plenty of free content, so you can always keep up with the latest developments in the industry. Below we have a few of our most popular research briefs and case studies.

Driven by COVID-19, a Shift to Digital is Accelerating B2B Buyer Expectations for Personalization, Agile and Responsive Sales

In our upcoming 2020 B2B Online research report, we uncover how mature B2B sellers define and optimize personalization for their customers. We ask essential questions about their personalization strategies—especially in response to the post-pandemic business climate. Finally, we investigate B2B sellers’ top prioritize for optimizing personalization over the next 5 years, with a focus on the nuances within different B2B verticals.

Digital Transformation Strategies For B2B Manufacturers in 2020

WBR Insights partnered with the Field Service event team in their preliminary research for an upcoming industry study, Digital Transformation: Key Strategies for B2B Manufacturers in 2019 - 2020. The initial survey respondents represent manufacturers and distributors of all sizes, ranging from less than $100 million to over $500 million in annual revenue. Most preliminary respondents are team leaders, managers, directors, and department leaders at these B2B companies.

The Right Ecommerce Platform Makes a Critical Difference for B2B

New research from WBR Insights in partnership with B2B Online sheds light on the needs that B2B organizations have when managing their ecommerce operations. What we have uncovered is a moment in time when major changes in technology coincide with the growing importance of developing a high-performing ecommerce strategy.

Research Brief: How B2B Companies are Transitioning to Formal eCommerce Personalization Strategies

eCommerce has become a high performing channel among manufacturers and distributors. Now, these companies are taking an aggressive approach to personalization as they seek to upgrade their current eCommerce strategies and infrastructures.