B2B Online Atlanta 2025
November 17 - 19, 2025
Westin Peachtree Plaza, Atlanta, GA
Wednesday, November 13, 2019 Next Gen B2B Digital Strategies
Day Three, Wednesday, November 13, 2019
Next Gen B2B Digital Strategies
8:15 am - 8:50 am
Breakfast for all Attendees
8:50 am - 8:55 am
Welcome Remarks
Olga Rodriguez -
Content Director,
B2B Online Miami
8:55 am - 9:10 am
Chairperson Opening Remarks
9:10 am - 9:30 am
Fireside Chat - Building A Marketplace That Shifts Your Business Strategy
Darryl Green -
Senior Director - Global eCommerce,
GE Power
B2B marketplaces have emerged as a leading way to increase business because they give your customer the experiences they’re used to as consumers while meeting their needs as B2B buyers. Darryl Green, Senior Director for GE Power’s Global eCommerce, joins B2B Online Miami to provide you with insights about marketplace research and design. He’ll talk about the trends that impacted GE’s decision to expand their eCommerce offerings and things that you may want to consider on your journey.
9:30 am - 9:55 am
Keynote Panel Discussion Remix – Developing Pricing Strategies That Will Increase Revenue And Grow Your Business
Marta Dalton -
Global Director B2B & B2B2C eCommerce,
Unilever
Bob Schaefer -
Product Manager,
Fessenden Hall
Akash Bhate -
Director of Global e-Commerce & Digital Marketing,
SUEZ- Water Technologies & Solutions
Hasan Elkomey -
Chairman of Design Thinking,
Rutgers Center for Innovation Education
Pricing strategies can be a challenge for B2B companies, but they’re the most effective way to improve earnings and revenue. In this session we’ll talk about the benefits – and best practices – for developing pricing strategies when you have thousands of products and customers with many different needs.
• Identifying any gaps in your existing pricing strategies that might be creating obstacles towards business growth
• Tackling problematic pricing situations before they lead to unhappy customers
• Using analytics to consistently execute your pricing policies and prevent long term pricing conflicts
• Using analytics to modify pricing weaknesses while retaining existing customers
Akash Bhate
Director of Global e-Commerce & Digital MarketingSUEZ- Water Technologies & Solutions
9:55 am - 10:00 am
AUDIENCE REMIX
Brainstorm and exchange ideas about the session you just attended with other executives. Our remix sessions are an exciting opportunity not just to network with your fellow attendees, but also to engage with the session content in real time!
10:00 am - 10:35 am
Morning Refreshment Break
10:35 am - 11:05 am
Keynote Solo Presentation- Using AI To Change Your Sales Model And Increase Revenue
Robert Elzner -
Director, Global eCommerce,
Dell Technologies
AI is being adopted by different industries to expand their businesses and improve their customer experience, but B2B companies are still looking for use cases that can demonstrate how they can best use AI. In this session we’ll take a close look at implementing AI to enhance the role of your sales rep and revolutionize how you do business.
• Unpacking how AI can improve sales team efficiencies by providing data, insights, and recommendations
• Using AI to automate administrative and repetitive sales tasks
• Providing your sales teams with insights and recommendations using AI
• Using AI to give your sales reps more time to bring in new clients, find new revenue, and build stronger relationships with existing clients
11:05 am - 11:30 am
Deep Dive Workshop: Evolving Your Business Model To Enable Richer Experiences For Your Customers
Audrey Sarsfield -
VP | Head of Global Customer Experience,
ANSYS
Customer expectations are being set by B2C companies, forcing B2B companies to rethink how they can meet those expectations. How can you be sure that the business model you have in place will be able to evolve and keep your customers happy? In this session we’ll talk about:
· Understanding that business evolution is not a single project, but an ongoing transformation
· Listening to your customers and incorporating their feedback into your future solutions
· Rethinking your internal organizational structure to be able to evolve and refresh as needed
· Growing internal awareness of the importance of innovation in order to retain customers
11:30 am - 11:55 am
Wrap Up Roundtables!
You let us know your most pressing challenges during our Ice Breaker on Day One of B2B Miami. Now, stick around to get a last deep dive into those topics areas and all the actionable takeaways our speakers brought!