B2B customers expect not just to be able to interact with the companies they buy from online. They also want those interactions to be engaging and seamless. Audrey Sarsfield, global digital transformation strategy leader at Belden reviews how to ensure your online experience is a dynamic one in this interactive session.
• Evolving from the traditional media mix to a dynamic, complex marketing mix
• Creating unique, seamless omni-channel customer experiences given the multitude of possible touchpoints with your brand
• Competing in the online world given the similarity of shopping experiences across the web
• Moving beyond navigation, creative, messaging hierarchy to create a differentiated customer experience
• Integrating your campaigns as your customer is interacting with all of these different touch points
• Determining the best possible outcome and attribution modeling to maximize your online experience
Audrey Sarsfield
VP | Head of Global Customer Experience
ANSYS