Day One, Monday, Nov 14, 2022: The Future Is Now: Enabling Growth Through Digital Innovation

We have a variety of topics to discuss while you chow down and connect with your peers! Simply grab a seat at the table with the topic you would like to discuss and dive in!

1.     Metaverse in B2B Marketing

2.     Predictive CX

3.     How customers engage in omnichannel pricing environment

4.     Distributor meet up

5.     Manufacturer meet up

6.     Proactive PIM

7.     Talent in B2B Marketing

8.     Anything but work. Seriously.

9. What are you binge watching?

Contact maryellen.tornatore@wbresearch.com to learn more

Peter Olanday

Director of Consulting, Vertical Solutions: Retail, Leasing, Telecommunications
Vertex Inc.

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There’s continued hype around CX in 2022. As the world sprints to create the standard for building a strong e-commerce platform, determining the best way to do so is difficult. During this session, Motion will present on their journey to create a seamless CX first approach, by talking to their end users to develop a roadmap to create success.

Ray Gabaldon

Senior Digital CX Manager
Motion Industries

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Tom will uncover the facts and fiction of buzzwords in the ecommerce world and share the secret sauce of what really matters for success in ecommerce.

Tom Flierl

VP of Sales and Marketing
Znode

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In order to provide an engaging experience, B2B sites need to establish a clear information architecture, include compelling content, offer details about product and services, and have a simple and understandable design. However, B2B customers also have very specific needs and taking those into account along with the above can be a challenge. We’ll talk about:  

• Providing your customers with a simplified cart experience  
• Creating a personalization ecosystem for your customers  
• Leveraging content to provide an engaging and robust experience  
• Enhancing your customers’ search experience  

Evan Perkins

Manager, Sales
BigCommerce

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Anu Gupta

Regional Vice President Ecommerce
Tessco Technologies

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Gregg Walker

VP, eCommerce
Bulbs.com

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Josh Kinzer

VP, Composable Sales
Sitecore

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Digital Transformation is no longer a buzzword, but how should we understand it? What are the Pillars that make it successful? Is Digital the future of all B2B businesses? We´ll learn from Promelsa, a traditional and family-owned leading B2B distributor in Peru, with more than 50 years in the market.

·       In this session, we´ll share our approach on the following:

·       The most important step toward a successful Digital Transformation effort

·       How to identify areas for improvement of your existing processes that stall Digital Transformation?

·       How to ensure that you are on the right track on this journey?

Ljubitza Frkovich Mallqui

Head of Marketing
Promelsa

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At Optimizely, we’ve seen it all with our B2B customers and the challenges they face when it comes to digital transformation. Yet sometimes we need a reminder about how extraordinary this time of change is for the companies we serve. In this session we’ll run through three trends that we’re seeing in the B2B Commerce world and how Optimizely is preparing to support our customer’s needs while they prepare for the future. 

Jon Kee

Senior Account Executive
Optimizely

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Finding the perfect technology partner can be challenging, especially with what seems to be an endless list of solution providers on the market. Our goal in this session is to arm you with the insights necessary to properly assess, compare, and ultimately select the right vendor for your project.  

• Keeping in mind what skills your team needs to meet your goals: 
• Assessing the dependability of a potential technology partner (i.e. how quickly they’ll be able to fix a problem)  
• Determining if a new provider’s vendor partners will also meet your needs 
• Outlining the kind of communication you need to establish a strong partnership.  
• ROI and Goals To Outline 

Ajay Kamble

CEO
ThreeSixty Solutions

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Steven Nghe

Head of Marketing & Communications
Kloeckner Metals (North America)

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Fauzia (Foz) Saeed

Director Analytics & Competitive & Market Insight
Thermo Fisher Scientific

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Jacobi Zakrzewski

VP, Business Architecture
Luminos Labs

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An industry specific facilitated interactive session focused on addressing challenges and sharing lessons learned within the distribution community. 

• Conducting marketing bootcamps to get the sales force comfortable with your website 
• Demonstrating the digital tools you have so that they can educate customers to use them  
• Empowering the sales force so they can show value to the customer 

Mike Connors

CEO
Bulbs.com

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Gregg Walker

VP, eCommerce
Bulbs.com

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·       Identify latent customer needs and optimize your digital shelf to meet market demand

·       Optimize eCommerce engagement and conversion enablers through predictive approaches - Reachable, Searchable, Engaging and Valuable journeys 

·       Gain market share and competitive edge through efficient merchandizing – Share of search, Voice of customer/Ratings and reviews, Content, Availability, Pricing and promotions, Sellers and partners 

Ruble Joseph

Global VP of Data Science, Analytics & AI Practice
eClerx Digital

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You know your customers are buying elsewhere, especially given the rise in eCommerce sales over the last year. The rise of eCommerce and marketplaces have provided more options than ever before to easily make purchases, and customer retention has become a top priority as B2B businesses work to retain market share. This session will discuss:  

• Engaging and re-engaging customers across the full-lifecycle for a 360 view of the customer 
• Providing a seamless purchasing experience: understanding what customers need to serve their business needs and have a frictionless transaction 
• Connecting CX to analytics to anticipate customer needs 
• Linking CRM to marketing automation to facilitate customer communication post-purchase 

Mike Connors

CEO
Bulbs.com

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For a lot of B2B organizations, growing their business means modernizing their marketing strategy. Customers engage with B2B businesses not just from several channels, but also from multiple business units within an organization. This complexity demands strategies driven by technology like automation, which can lead to increase lead generation, sales opportunities, and more highly-engaged customers. 

• Targeting diverse audiences with personalized messaging across channels  
• Gaining insight into all customer touchpoints to gain a more complete picture of the customer’s organization 
• Implementing a holistic engagement strategy to effectively communicate your value proposition to customers 

James Clark

US eCommerce Manager
Schneider Electric

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Learn how Mack Trucks' MarTech adoption has enabled them to develop content that magnifies the strengths of the brand and effectively moves audiences through the funnel, building brand empathy at every touchpoint.

David Galbraith

VP Global Brand and Marketing
Mack Trucks

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Lisa Ferriter

Executive Director, Client Strategy
The Office of Experience (OX)

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The c-suite boardroom will allow you to

Connect with fellow c-suite leaders as you discuss ways to remain profitable despite the current challenges of today. You’ll focus on a variety of topics including the following items:

·       How to not cannibalize the rest of your business

·       Pricing challenges due to inflation/possible recession

·       Handling the current environment

Limited to 20 executives, first-come, first-served.

Gireesh Sahukar

VP Digital
Dawn Foods

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James Frawley

Site Manager
Dawn Foods Global

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Stretch your minds and your networks during this discussion based session. Share lessons learned and best practices with your peers to add to your list of actionable takeaways to implement on your return. Topics of discussion:

•  Why is being able to appeal to multiple generations with CX so important?
• Baby Boomers, Geb X, Millennials and Gen Z are all different.  But they’re all people, so shouldn’t there be some common threads between them all?

Marketplaces have now become the fastest growing component of B2B commerce and are expected to generate over $130 BN in transaction value in 2022. The most prominent example, Amazon Business, has surpassed $30 BN in annual revenue and has raised the bar for the entire industry. But what exactly is a marketplace, why are B2B buyers flocking to them, and can B2B firms embrace this trend and put it to work for their business? What are the differences between first and third party marketplaces, and do these models present different opportunities for manufacturers vs. distributors? What do B2B companies need to have in place to succeed on third party marketplaces like Amazon Business? Find the answers to these questions and more on this hard hitting session with Brian Beck, Master B2B Co-Founder and Managing Partner at marketplace optimization firm Enceiba.

Brian Beck

Co-Founder
Master B2B

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These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each roundtable will have a specific theme for you to learn from. A highlight of B2B Online, roundtable discussions are your best opportunity to deep-dive into discussions and idea-share with your peers. You pick 2 themes during this session, 30 minutes each. Priority seating for Manufacturers And Distributors. 

1.     Navigating eCommerce Growth Against Strong Economic Headwinds: hosted by Jason Dutt – President, & Caleb Boyer - Senior SEO Strategist, OuterBox

2.     eCommerce Performance - Bring Your Product Management Challenges Hosted by Martin Balaam – CEO, Pimberly

3.     How Technology Can Unlock Revenue From Long-Tail Customers: Hosted by Max Zuckerman, VP of Sales, Balance

4.     Product Transition: Moving to Product-Centric from Waterfall – Hendrik van der Vaart, Head of Product – Web Commerce, Eaton Corporation

5.     Building Your Digital Team – Hosted By  Carlos Camacho – Associate Director, Digital Commerce, Boston Scientific 

6.     Buyer Behavior Changes From The B2B Customer & Addressing Them – Hosted by: Kate Monoskey- Sr. Manager, Data Science, Thermo Fisher Scientific

7.     Manufacturers Meet up

8.     Distributors Meet up

Jason Dutt

President
OuterBox

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Martin Balaam

CEO
Pimberly

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Hendrik Van Der Vaart

Head of Product – Web Commerce
Eaton

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Kate Monoskey

Sr. Manager, Data Science
Thermo Fisher Scientific

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Carlos Camacho

Associate Director, Digital Commerce
Boston Scientific

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Max Zuckerman

VP of Sales
Balance

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What do craft cocktails and composable commerce have in common? When done right, you get exactly what you want! Spryker is hosting an interactive mixology workshop to demonstrate how composability is pivotal to creating unique experiences -- be they bespoke blends, or sophisticated B2B digital commerce journeys. 

Andrej Maihorn

VP, NA GTM & Industry Solutions
Spryker Systems

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