Many organizations are working with siloed systems that have disparate sets of customer data. How can you understand how your customers are interacting with your organization when all of their data – their business goals, what they’re searching for on your site, what they’re buying, what kind of content they’re engaging with – lives in different places? Bring your burning questions to this town hall session - most of the discussion will be driven by your Q&A! Learn about the benefits of bringing customer data into one place in order to make decisions that are actionable for your business, from the heads of digital strategy from Boeing, nVent and Tech Data.
• Understanding how to get a single view of your customer by consolidating their behavior on your social channels, website, and with your sales force
• Looking at cost effective ways to achieve a 360 view of your customers
• Reviewing the best tools and solutions available for data aggregation and management
• Getting a holistic look at your customer to identify the areas of your business that need to be changed, and making those changes
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